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07.31.12 |  Contact: Joseph Hamza
781-878-8210
jhamza@tedeschifoodshops.com

TEDESCHI FOOD SHOPS INVITES CUSTOMERS TO EXPERIENCE COCA-COLA FREESTYLE

“Fountain of the Future,” Offering More Than 100 Beverage Brands, Debuts at Tedeschi Food Shops

ATLANTA, July 31, 2012 – You’re thirsty, but you want variety and choice to select the perfect beverage to complement your snack or meal. Now you need look no further than Tedeschi Food Shops for the ultimate refreshment. Coca-Cola Freestyle®, the revolutionary fountain dispenser will make its debut at Tedeschi Food Shops in the following Massachusetts locations: Allston, Boston, Hanover, Medford, Milford, Quincy, Revere, and Taunton. Tedeschi’s plans to feature Coca-Cola Freestyle in nine of its locations initially with the possibility for expansion in additional stores.

With Coca-Cola Freestyle, customers can now choose from more than 100 regular and low-calorie brands – including many varieties of waters, sports drinks, lemonades and sparkling beverages that were not previously available in the U.S. People can select brands such as Caffeine-Free Diet Coke® with Lime, Fanta® Peach, Minute Maid® Light Orange Lemonade and more via an interactive touch-screen on the front of the fountain.

The sleek, stylish new Coca-Cola Freestyle fountains are touchscreen operated and use unique, proprietary PUREPOUR TECHNOLOGY™ to dispense more than 100 beverage varieties in the same amount of space as a standard eight-valve machine. People love the personalized, interactive experience and expansive selection offered by Coca-Cola Freestyle, often citing the new dispensers as a deciding factor in their choice to visit an outlet. Retail locations with Coca-Cola Freestyle have experienced increases in beverage servings, total customer transactions and overall restaurant sales.

To learn more about Coca-Cola Freestyle, find the nearest Coca-Cola Freestyle location visit www.coca-colafreestyle.com, like us on Facebook at www.facebook.com/cocacolafreestyle or follow us on Twitter @ccfreestyle.
Coca-Cola Freestyle
Coca-Cola Freestyle allows people to select from more than 100 regular and low-calorie beverage brands. With more than 70 low/no-calorie options, more than 90 caffeine-free choices and 80+unique brands offered nowhere else. Coca-Cola Freestyle truly offers the kind of variety designed to meet peoples’ beverage needs and lifestyles. Coca-Cola Freestyle is available in thousands of outlets in markets across 46 states in the U.S., including Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles, New York, Miami, Phoenix, San Francisco, Seattle and Washington, D.C. The Company plans future U.S. introductions throughout 2012. Coca-Cola Freestyle was in development for more than four years prior to launching in 2010.

The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company’s portfolio features 15 billion dollar brands including Diet Coke®, Fanta®, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.

Tedeschi Food Shops, Inc.
Established in 1923 in Rockland, Massachusetts, Tedeschi Food Shops, Inc. is one of New England’s most trusted family-owned and operated convenience store chains, with more than $600 million in annual revenue. The company operates 190 convenience store locations throughout Massachusetts, New Hampshire, and Rhode Island.

Tedeschi Food Shops prides itself on providing its customers with a family of quality proprietary brands: TD’s Deli and Tedeschi Fresh Foods, Tedeschi Select, and Tedeschi Fuel. For more information please visit www.tedeschifoodshops.com or www.facebook.com/tedeschifoodshops.